Privacy policy

This Privacy and Cookie Policy explains how Povelio, a trading name of Purevanta Ltd, collects, uses, stores, shares and protects your personal information when you visit or buy from our website. We handle your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all applicable data protection laws. By using our website, you agree to the practices described here.

1. Data Controller

The data controller responsible for your personal data is Purevanta Ltd, trading as Povelio, registered in England and Wales under company number 16982782, with a registered office at 128 City Road, London, EC1V 2NX, United Kingdom. For any privacy question you can reach us at info@povelio.com or +44 20 8040 1826.

2. Data We Collect and Why

We collect only the data we need to run our store and improve your experience:

  • When placing an order: your name, billing and delivery address, email, phone number and payment details, used for order processing, delivery and payment security.
  • When creating an account: your name and email, used for account management, order history and faster checkout.
  • When browsing our website: IP address, browser type, device information and pages visited, used for analytics, performance and fraud prevention.
  • When you contact us: the details in your message, used to answer your enquiry and provide support.
  • Marketing preferences, where you have chosen to opt in, used to send newsletters and offers.

We do not sell pet health services and we do not knowingly collect any special category data.

3. How We Use Your Data

  • To process, pack and deliver your orders.
  • To provide customer support and answer your questions.
  • To keep our website secure and working well.
  • To detect and prevent fraud and misuse.
  • To meet our legal, accounting and tax obligations.
  • To send updates or offers, only if you have asked to receive them.

4. Legal Bases for Processing

Under UK GDPR we rely on the following legal bases:

  • Performance of a contract, to process and deliver the orders you place.
  • Legal obligation, to keep records for tax, accounting and consumer law.
  • Legitimate interests, to secure our site, prevent fraud and improve our service, balanced against your rights.
  • Consent, for marketing communications and non-essential cookies, which you can withdraw at any time.

5. Sharing Data with Third Parties

We share data only with trusted providers that help us run the store, and they are bound by confidentiality obligations:

  • Our ecommerce and payments platform, for hosting, checkout and secure payment processing.
  • Analytics and advertising tools, for traffic analysis and campaign performance.
  • Email and marketing services, for newsletters where you have opted in.
  • Shipping carriers, to deliver your order.
  • Customer support tools, to manage your enquiries.

We never sell or rent your personal data to anyone.

6. International Data Transfers

Some of our providers may process data outside the United Kingdom or the EEA. Where that happens, we make sure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision, so your data stays protected.

7. Data Security and Retention

We use SSL encryption, secure servers and restricted access controls to protect your information. Card details are handled by certified payment providers and are never stored on our own servers. We keep your data only for as long as we need it to fulfil your order, support you and meet our legal obligations, after which it is deleted or anonymised.

8. Your Rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Request deletion of your data where legally permitted.
  • Restrict or object to processing.
  • Request portability of your data.
  • Withdraw consent for marketing at any time.

To exercise any of these rights, email us at info@povelio.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom at www.ico.org.uk, although we would appreciate the chance to resolve your concern first.

9. Cookie Policy

Our website uses cookies and similar technologies:

  • Essential cookies, for core functions such as the cart, checkout and security.
  • Functional cookies, to remember your preferences.
  • Analytics cookies, to understand how the site is used.
  • Marketing cookies, to measure advertising and remarketing performance.

You can manage or disable cookies through your browser settings or our cookie consent banner. Turning off some cookies may affect how the site works, including checkout and personalisation.

10. Protection of Minors

Our website and products are intended for adults. We do not knowingly collect personal data from anyone under the age of 16. If you believe a minor has provided us with their data, please contact us and we will remove it.

11. Changes to This Policy

We may update this Privacy and Cookie Policy from time to time. The current version will always appear on this page.

Contact and Company Information

If you have any questions about this policy, our team is happy to help.

  • Store name: Povelio
  • Company name: Purevanta Ltd
  • Company registration number: 16982782
  • Registered address: 128 City Road, London, EC1V 2NX, United Kingdom
  • Email: info@povelio.com
  • Phone: +44 20 8040 1826

Customer service hours: Monday to Friday, 9:00 AM to 5:00 PM (GMT). Saturday and Sunday: closed. We aim to reply to every enquiry within 24 hours.